Unveiling the Power of Newsletters: 5 Ways to Boost Your Brand Should you create a newsletter? As a small business owner, a lot of responsibilities fall on you. Sometimes, you are the only person working full-time in your organization. It's overwhelming to manage all the moving parts that are associ...
Tell Me A Story or Just Go Away Telling your customers a (brand story) Today’s consumer does not want to be sold too. You can blame telemarketers and used car salespeople for the crappy reputation that accompanies sales. However, the true culprit is brands just got lazy. They started creating conte...
What Exactly Is Content Marketing? Understanding 'Content Marketing' You need content. That is what any marketing or business consultant is going to tell you. If you are running a business and selling a product, you need a content marketing strategy. Yes, this is true. However, simply saying the wor...